Basira builds technology that turns huge amounts of data into meaningful intelligence. They make hard work easier by providing actionable insights, empowering people to solve challenging obstacles and create a world that suits everyone.The identity introduces a sign that is made up of circular lines representing data and a magnifier in between, which resemble a scientist who strives to realize patterns and hidden relations amongst piles of information. These concentric circles act like a playful visual metaphor conveying the brand's technologically active part. Due to the direct connection of the brand to the small business executives who receive high salaries and are seeking a social position, I decided to use purple. Purple, in addition to signifying wisdom and dignity, has historically represented wealth and capital. Alongside this color, I also found it appropriate to use blue, which is favored by 50% of men.