Pars confectionery was one of the oldest pastry shops in the city of Sari. They came to me to have a brand refresh, right 40 years after their first store opened in the town.
Given the brand message that conveyed a sense of joy and freshness, I tried to use the seriousness and humor at the same time during the design of the logo. Using the face of an Achaemenid soldier and replacing a cake with his hat was enough to create a great sign. Colors were used to convey the feeling of health, freshness, and sweetness to the customer, along with playful lines that infused vitality throughout the visual identity..jpg "HIKESHI_ByFutura_02-836×596")
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