Bamino

I was commissioned by the Babakhani Steel industrial group and tasked with rebranding the Bamino, a newly stablished firm from north of Iran that provides pre-painted galvanized sheets in various forms.

The design brief was extensive and included different aspects of brand evolution, starting with brand identity and a set of brand guidelines through to stationery, website design, uniforms, signage and much more.

The visual identity system includes clean, simple geometric horizontal forms that reflect brands products conveying an innovative production in the market. The young look and feel is carried throughout the colors, including Honolulu blue and orange making a visually rich approach that stands out from the outdated style of most direct-to-consumer brands.