a career consultancy and talent management start-up, is formed with the purpose of improving the quality of work life for Iranian's current and prospect professionals. Both Persian and English logotypes reflect a sense of ease to find a suitable job. The Persian word “Karzema” is a combination of 3 meaningful parts -Kar, Ze and Ma- that means "We'll find you a job!". With that in mind, the graphic elements and color palette were crucial to define the brands modern and young personality.